We are just finishing up our final package projects. For this project I created and store identity for a small skate shop uses packaging as a way to promote the shop. I created a logo, and then designed a deck package, wheel package, a bench, storefront, and a magazine ad/flyer.
When I was designing the packaging i was trying to I was trying to create packaging that would serve a different purpose after it was removed. The deck package becomes a small banner for the Board shop, and the wheel package was simply string and a couple buttons that could then be reused.
And when I was designing the store front I wanted to make the sign skate-able as a way to bring the costumers to the store; even if only to skate the sign. I also decided to design a bench because it is also a skate-able object and would be a good and inexpensive way for the board shop to advertise to the right audience. It could be located at a local skate park.
Deck Package
Deck Package in banner form
Deck Package on "farmer" deck
Wheel package
Bench and Store front
Magazine ad/flyer
