Design is complex

I found this interesting design Quote...

"I didn’t get into design to be an artist. To me, an artist creates things to evoke emotion. Being a designer goes a step further than that, not only trying to evoke emotion but trying to make a reaction. It is very objective-driven, and that’s what makes it interesting."

Mike Davidson

Emotional Purchasing

Quoted from the Package Design Workbook.

"A growing body of consumer-behavior research shows that 

people may rationalize buying decisions based on a set of facts,

 but they purchase based on feelings. Buying isn't necessarily a 

rational decision; it's often an emotional one."

This statement can be true not only for their emotion toward the product itself, but we have been talking about all semester, the packaging alone can trigger an emotional response swaying the costumer to go with one product over another; or even to buy a product they otherwise may not have.